Overall Goal

Evaluation Item

Evaluation Factor

Tourists’ Satisfaction

Atmosphere Experience

Cultural Atmosphere

The Stage’s Location

The Architectural Style of the Stage

Service Experience

Ticket Prices

The Length of Waiting Time

Staff Attitude

Required Time of Exit

Facilities Experience

The Auditorium’s Position

The Distance of the Seat from the Stage

Setting Features

The Overall Style of the Stage

Performance Experience

Program’s Main Content

Authenticity of the Performance

Actor’s Popularity

Actor’s Costume and Dress

Actors’ Nationality, Gender, Age and Other Ethnic Elements

The Rhythm and Melody of Music

Participation Experience

Audience Interaction

The Chance of Getting Souvenir