| Factor | Itema |
| Friendship | 1. I like this profile. |
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| 2. I would consider adding this person as a Facebook friend. |
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| 3. If I met this person face-to-face, we would be friends. |
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| 4. I am drawn to this person. |
| Character | 1. This person is personally offensive to me. |
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| 2. This person tries too hard to be liked. |
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| 3. I feel this person is genuine. |
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| 4. This profile is not honest. |
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| 5. This person seems trustworthy. |
| Sameness | 1. This person is not like me. |
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| 2. I don’t think I would get along with this person. |
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| 3. I don’t think this person would fit into my circle of friends. |