| Hypothesis | Results |
| H1: There is a significant relationship between customer perceived value (CPV) with customer satisfaction (CUS). | Accepted |
| H1a: There is a significant relationship between functional value (FUV) with customer satisfaction (CUS). | Accepted |
| H1b: There is a significant relationship between service value (SEV) with customer satisfaction (CUS). | Accepted |
| H1c: There is a significant relationship between social value (SOV) with customer satisfaction (CUS). | Accepted |
| H1d: There is a significant relationship between emotional value (EMV) with customer satisfaction (CUS). | Accepted |
| H1e: There is a significant relationship between cultural cognitive value (CCV) with customer satisfaction (CUS). | Accepted |
| H2: There is a significant relationship between customer perceived value (CPV) with behavioral intention (BEI). | Accepted |
| H2a: There is a significant relationship between functional value (FUV) with behavioral intention (BEI). | Accepted |
| H2b: There is a significant relationship between service value (SEV) with behavioral intention (BEI). | Accepted |
| H2c: There is a significant relationship between social value (SOV) with behavioral intention (BEI). | Accepted |
| H2d: There is a significant relationship between emotional value (EMV) with behavioral intention (BEI) | Accepted |
| H2e: There is a significant relationship between cultural cognitive value (CCV) with behavioral intention (BEI). | Accepted |