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| Zhang Guying Village | Social Value, Emotional Value, Cognitive Value, Functional Value |
| Lenggong Valley, Malaysia | Functional Value, Emotional Value, Social Value | |
| Parks &Ecotourism Scenic Spots | Hangzhou Longjing Tea Garden | Cognitive Value, Social Value, Functional Value |
| Xixi National Wetland Park | Service Value, Cognitive Value, Emotional Value, Characteristic Value, Environmental Value, Cost Value, Management Value, Trust Value | |
| Forest Ecotourism Scenic Area | Service Value, Functional Value, Characteristic Value, Brand Value, Educational Value, Emotional Value, Perceived Cost, Environmental Value | |
| Ski Resort | Yunding Ski Resort in Chongli | Facility Quality Perception, Service Quality Perception, Emotional Value, Monetary Cost Perception, Non-monetary Cost Perception |
| Accommodation Industry | Luxury Hotel | Emotional Value, Hedonic Value, Symbolic Value, Functional Value |
| Economy Hotel | Quality, Economic Cost, Non-Economic Cost, Social Value and Emotional Value | |
| Ecotype Boutique Hotel | Flaunting Value, Unique Value, Functional Value and Self-Value | |
| Yangshuo Flower International Youth Hostel | Functional Value, Service Value, Emotional Value, Social Value, Eco-environmental Value | |
| “Ten Thousand Hostel” in Zengcheng of Guangzhou | Emotional Value, Service Value, Convenience Value, Reference Value, Cost Value | |
| B&B in Banan District of Chongqing | Emotional Value, Service Value, Convenience Value, Environmental Value, Reference Value and Functional Value |