1) A global brand image

2) Have advanced international logistics system

3) Abundant human resources

4) Highly standardized management

1) Well-known retail enterprises

2) Localization of operation and its management

3) Mature marketing model

4) Own free brand products

1) Featured membership

2) Warehouse marketing

3) Products rich

4) Low-cost strategy


1) The operation scale is too large, the management level is too many

2) China’s logistics system is hard to cut costs

3) Don’t have enough competitiveness in key areas

1) Many of the stores are not in prime locations and have low customer traffic

2) Single store management model, procurement and human resource management is not transparent

3) Strained relations with suppliers

1) Weak price advantage

2) A rudimentary interior design

3) Membership is different from Chinese guests philosophy


1) The Chinese government encourages residents to consume and expand domestic demand

2) Scale operation, low price strategy

3) Acquisition of local Chinese retailers

1) Strengthen its cooperation with convenience stores and integrate distribution and service

2) Adopt online-offline development mode to develop B2C platform

3) Select the right store location to attract more customers

1) produce more independent brands

2) Strengthen publicity to let more consumers know about warehouse supermarkets

3) Improve your shopping environment


1) Its position as the world’s number one retailer is a catch-up for its rivals

2) Vicious price competition

3) The impact of e-commerce

1) Price gouging incident

2) Competition from

Bargaining power of suppliers

1) The product price is more expensive for individual guests

2) The address is relatively partial