Variable

Item

factor loading

AVE

CR

Cronbach’s α

Consumer innovativeness

CI1

0.79

0.623

0.831

0.833

CI2

0.81

CI3

0.78

Perceived usefulness

PU1

0.72

0.597

0.810

0.812

PU2

0.78

PU3

0.82

Perceived ease of use

PEU1

0.85

0.712

0.869

0.877

PEU2

0.80

PEU3

0.82

Perceived enjoyment

PE1

0.87

0.681

0.853

0.861

PE2

0.83

PE3

0.72

Attitude

AT1

0.82

0.586

0.812

0.815

AT2

0.73

AT3

0.72

Click intention

CW1

0.75

0.716

0.881

0.893

CW2

0.85

CW3

0.87