| Variable | Item | factor loading | AVE | CR | Cronbach’s α |
| Consumer innovativeness | CI1 | 0.79 | 0.623 | 0.831 | 0.833 |
|
| CI2 | 0.81 |
|
|
|
|
| CI3 | 0.78 |
|
|
|
| Perceived usefulness | PU1 | 0.72 | 0.597 | 0.810 | 0.812 |
|
| PU2 | 0.78 |
|
|
|
|
| PU3 | 0.82 |
|
|
|
| Perceived ease of use | PEU1 | 0.85 | 0.712 | 0.869 | 0.877 |
|
| PEU2 | 0.80 |
|
|
|
|
| PEU3 | 0.82 |
|
|
|
| Perceived enjoyment | PE1 | 0.87 | 0.681 | 0.853 | 0.861 |
|
| PE2 | 0.83 |
|
|
|
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| PE3 | 0.72 |
|
|
|
| Attitude | AT1 | 0.82 | 0.586 | 0.812 | 0.815 |
|
| AT2 | 0.73 |
|
|
|
|
| AT3 | 0.72 |
|
|
|
| Click intention | CW1 | 0.75 | 0.716 | 0.881 | 0.893 |
|
| CW2 | 0.85 |
|
|
|
|
| CW3 | 0.87 |
|
|
|