| Variable | All | Failure | Success | T-value | |||
| 0bs | Mean | Min | Max | Mean | Mean | ||
| Sf | 300 | 0.51 | 0 | 1 | 0 | 1 | - |
| Ratio | 300 | 0.146638 | 0 | 0.895238 | 0.1977412 | 0.0975392 | 5.2740*** |
| W_Risks | 300 | 0.5533333 | 0 | 1 | 1.57732 | 1.514851 | 0.8484 |
| Update | 300 | 5.586667 | 0 | 94 | 1.843537 | 9.183007 | −7.4086*** |
| Backed | 300 | 4.706667 | 0 | 89 | 2.435374 | 6.888889 | −4.0714*** |
| Hudong | 300 | 17.42667 | 0 | 387 | 1.190476 | 33.02614 | −5.8697*** |
| Media | 300 | 0.298658 | 0 | 1 | 0.2040816 | 0.3907285 | −3.5832*** |
| Days | 300 | 34.96 | 2 | 91 | 36.05442 | 33.9085 | 1.6296 |
| Creator | 288 | 0.7048611 | 0 | 1 | 0.7092199 | 0.707483 | 0.0318 |
| Goal | 300 | 32646.03 | 100 | 4,000,000 | 48323.94 | 17582.95 | 1.1159 |
| Reward | 300 | 8.746667 | 1 | 42 | 7.278912 | 10.15686 | −4.6736*** |
| Obs | 300 | 147 | 153 | - | |||