Mean

SD

Don’t know

1) I trust nearly all labels on food products.

4.20

2.301

9

2) Most companies do not mind breaking the law; they just see fines and lawsuits as a cost of doing business.

6.58

2.206

22

3) Most businesses are more interested in making profits than in serving consumers.

7.36

1.798

4

4) Many companies see consumers as puppets to manipulate.

6.94

2.056

10

5) Nearly all businesses are strictly law abiding.

3.68

2.266

12

6) Manufacturers do not care about consumers once they have bought the product.

6.37

2.242

12

7) Sales people are nearly always completely insincere.

5.31

2.450

17

8) Advertisers still place the word “sex” very subtly in advertisements to attract your attention.

5.15

2.657

76

9) Drug companies bribe doctors with presents and conferences to prescribe their drugs.

6.78

2.294

47

10) Junk mailers use “sneaky tactics” to get people to open the envelope.

7.52

1.980

17

11) Tobacco companies actually approve of cigarette smuggling

4.40

2.717

183

12) EEC regulations tried and succeeded in protecting consumers.

4.70

2.160

151

13) Many food and fashion brands illegally exploit third world labour

7.48

1.870

21

14) Most companies will sacrifice their integrity to make a profit.

6.80

2.048

9

15) Many vegan and vegetarian foodstuffs actually contain animal products

3.86

2.494

116

16) There are plenty of laws to protect all consumers.

4.26

2.305

23

17) Most businesses will cut any corner they can to improve profit margins.

7.07

1.892

5

18) Most companies walk a fine line between legal and illegal practices.

6.50

2.196

18

19) Businesses are willing to throw away long-term customer relationships for short-term profit.

6.06

2.186

22

20) It is hard for an honest company to succeed in today’s competitive world.

6.30

2.373

19

21) Most food, health, financial product advertising (TV, Radio, Print) tells many lies.

6.59

2.069

21

22) Even with strict legislation many food companies do not say what is actually in their products.

6.00

2.326

37

23) Many big international companies bribe politicians to get what they want

7.38

1.893

25

24) Most brands say they care about Global warming but do not care at all

6.73

2.089

25

25) Nearly all big multi-nationals avoid paying fair taxes

7.18

2.166

32

26) Advertisers often illegally flash subliminal (below consciousness) images in television advertisements.

4.89

2.664

68

27) Supermarkets use undetectable gasses (smells) in shops to change a person’s mood to encourage sales.

3.83

2.682

88

28) Mobile devices and other technologies listen to private conversations in order to facilitate advertisement targeting on the web.

6.46

2.497

29

29) Shops often trick you with pricing cons: i.e., putting up prices for a few minutes, then down claiming big discounts.

7.00

2.096

20

30) Advertisers disguising their ads in envelopes appearing to be official government documents.

6.20

2.520

61

31) Tobacco and alcohol companies cooperate in their marketing practices to reinforce consumption of both at the same time

6.23

2.303

95

32) Drug companies falsify their data on the effectiveness of their drugs

5.53

2.461

57

33) Companies sell medically prescribed drugs which they know are addictive

7.27

1.938

23

34) Tobacco companies trying to get around the advertising laws in every country

6.95

2.178

62

35) Various companies (mining, tobacco, drug) bribe politicians in any country they can to get laws passed to protect them

7.27

1.997

37

36) Oil Companies deliberately suppress better car technology that uses less fuel

6.37

2.349

69

37) Oil companies encourage politicians to invade countries to take their oil

5.58

2.646

91

38) Governments ban certain third world product not because they are unsafe but because they complete too well.

5.39

2.469

101

39) Most green claims in advertising are intended to mislead rather than to inform customers.

5.82

2.264

49

40) Government guidelines set poor diet guidelines so that the medical industry generates drug and treatment revenue in unhealthy patients.

5.09

2.671

46

41) Oil companies intentionally ignore oil reserves to create the illusion of scarcity that keeps prices high.

6.48

2.438

65

42) Manufacturers add illegal additives to foods (i.e., some brand of crisps) to make them addictive.

5.05

2.700

72

43) Effective alternative medicines are rejected by medical councils to maximize revenue.

5.88

2.624

51

44) Drug companies get normal behaviour to be called a “disorder” so they can invent drugs to cure it.

5.12

2.631

51

45) Food companies are still dishonest about genetically modified food.

6.01

2.345

51

46) Banks manipulate inflation and other figures to make more profit.

6.14

2.353

55

47) Lawyers knowingly lie all the time on behalf of their clients.

6.28

2.367

31

48) Shops faking “sell-by” dates to make more profit.

5.04

2.494

62

49) Jews working in high-power jobs in the media spreading propaganda to gain support for Israel

2.94

2.510

90

50) Supermarkets design their stores to encourage to buy more than is on your shopping list.

8.05

1.528

7

51) Malls and shopping centres are deliberately designed to disorientate you.

5.54

2.431

64

52) All stores use well-known “pricing tricks” to fool you into buying.

7.28

1.833

17

53) Arms manufactures are happy to sell arms to potential enemies of this country.

6.87

2.221

53

54) We have enough laws in this country to protect all consumers.

3.61

2.434

28

55) Tech companies deliberately produce products such as cell phones that do not last you more than two years to get you to buy another one.

7.18

2.100

16

56) Products overstate or exaggerate how its “green” they are.

6.92

1.859

26

57) Store cards are used to target you to buy more.

7.47

1.881

24

58) Cameras in stores are there to help them understand how people choose, not to catch shop-lifters

3.27

2.238

54

59) Most products that claim to be recyclable are not.

5.23

2.513

61

60) Because green claims are so exaggerated, consumers would be better off if such claims in advertising were eliminated

4.84

2.538

72