Definition

Aesthetics

Need for self-expression, a dedication to quality and excellence, an interest in how things look, feel and sound.

Affiliation

Needing and enjoying frequent and varied social contact and a social lifestyle.

Altruism

Desire to help others, a concern for the welfare of the less fortunate, public service.

Commerce

Interest in earning money, realising profits, finding new business opportunities, investments and financial planning.

Hedonism

Pursuit of fun, excitement, pleasure, e.g., eating, drinking and entertainment.

Power

Desire to succeed, make things happen, outperform the competition.

Recognition

Desire to be known, seen, visible and famous, dreams of fame, high achievement.

Science

Being interested in science, comfortable with technology, preferring data based?as opposed to intuitive-decisions, and spending time learning how things work.

Security

A need for predictability, structure and efforts to avoid risk and uncertainty and a lifestyle minimising errors and mistakes.

Tradition

A belief in and dedication to old-fashioned virtues: family, church, thrift, hard work.