| Independent variables | Coefficient | Standard error | Significant |
| (Constant) | 9.892 | 0.663 | 0.000 |
| Monthly household income | 0.529 | 0.075 | 0.000 |
| Number of family members | −0.372 | 0.048 | 0.000 |
| Housing property | −0.246 | 0.056 | 0.000 |
| Building area | 0.005 | 0.001 | 0.000 |
| Cook at home | −0.242 | 0.124 | 0.050 |
| Consumption without luxury | −0.213 | 0.105 | 0.042 |
| Emphasis of low carbon consumption | −0.426 | 0.082 | 0.000 |
| Frugality | −0.175 | 0.068 | 0.011 |