Variable

Have heard “organic”

Organic non-buyers

Organic buyers

Significance of the difference between the groups^a

What is your level of knowledge about organic farming?

ns

Very little

9.2%

32.0%

68.0%

Little

10.3%

14.3%

85.7%

Ordinary

28.4%

20.8%

79.2%

Good

31.4%

14.1%

85.9%

Very good

20.7%

14.3%

85.7%

What do you understand by organic foods?

ns

Are those sold directly from the farm

16.3%

11.4%

88.6%

Are produced without using chemicals

50.9%

18.1%

81.9%

Are processed without using chemicals

28.4%

18.2%

81.8%

Are whole foods

4.4%

33.3%

66.7%

Organic farming is good for the environment

^*

Yes, I agree

77.1%

13.4%

86.6%

No, I do not think so

7.4%

20.0%

80.0%

I do not know

15.5%

38.1%

61.9%

Organic farming has existed since…

^*

Always existed

50.2%

11.8%

88.3%

Few months

19.6%

28.3%

71.7%

Few years

30.3%

20.7%

79.3%