| Variable | Number of respondentsa | Never-heard organic | Organic non-buyers | Organic buyers | Significance of the difference between the groupsb |
| Age |
|
|
|
| ns |
| <25 years | 205 | 36.6% | 12.2% | 51.2% |
|
| 26 - 35 years | 87 | 24.1% | 12.6% | 63.2% |
|
| 36 - 45 years | 61 | 29.5% | 13.1% | 57.4% |
|
| >46 years | 47 | 31.9% | 8.5% | 59.6% |
|
| Sex |
|
|
|
| ns |
| Male | 174 | 34.5% | 9.7% | 55.7% |
|
| Female | 226 | 30.5% | 13.7% | 55.7% |
|
| Main source of household incomes |
|
|
|
| * |
| Self-employed | 111 | 36.0% | 13.5% | 50.4% |
|
| Employee | 107 | 22.4% | 10.3% | 67.3% |
|
| Others | 182 | 35.7% | 12.1% | 52.2% |
|
| Household size |
|
|
|
| * |
| <2 members | 29 | 37.9% | 6.9% | 55.2% |
|
| 3 - 4 members | 215 | 26.0% | 8.8% | 65.1% |
|
| >5 members | 156 | 39.7% | 17.3% | 42.9% |
|
| Educational level |
|
|
|
| * |
| Primary school | 34 | 44.1% | 11.8% | 44.1% |
|
| Secondary school | 140 | 32.9% | 14.3% | 52.9% |
|
| University | 195 | 31.3% | 10.3% | 58.5% |
|
| MSc or higher | 31 | 22.6% | 12.9% | 64.5% |
|
| Family incomes per month |
|
|
|
| * |
| <250$ | 37 | 46.0% | 13.5% | 40.5% |
|
| 251$ - 500$ | 87 | 33.3% | 6.9% | 59.8% |
|
| 501$ - 1000$ | 168 | 26.8% | 9.5% | 63.7% |
|
| 1001$ - 1500$ | 74 | 35.1% | 23.0% | 41.9% |
|
| >1501$ | 34 | 35.3% | 11.8% | 52.9% |
|