Author Date | Authors Name | Methods: Study, types | Major Findings | Limitations Gaps | Implications for future research & practice |
2021 [1] | Lalwani, Mishra, Chadha, & Sethi | The method used in this work is the gravitational search algorithm, used after preprocessing the data set. | It tackles the customer churn problem in the telecommunication sector, using machine learning algorithms. | Different fractions can be applied to the data set, and improvement in accuracy can be obtained. | Can be used for |
2021 [2] | Gopal, & MohdNawi | Extended Support Vector Machine, KNN, PSO were discussed. | Customer identification was focused in this recent work according to customer churn. | The analytics were works on the unstructured data only. | Feature extraction and choosing require more attention. |
2019 [3] | Çelik, & Osmanoglu | Different machine learning and regression models were explained. | Calculating effective price analysis keeping in view about customer churn. | General research on cost effective model is conducted. | This can be conducted specifically for a price-effective market benefiting the customers. |
2019 [4] | Ahmad, Jafar, & Aljoumaa | Random Forest, Decision Tree, Gradient Boosted Machine and XGBOOST | Telecommunication sector requires a prediction about their customers. Based on social network analysis | The deficiencies were observed using feature-based analysis. | More betterment can be observed using it in an applied science area. |
2020 [5] | Baker, Baugh, & Sammon | Statistical methods are used to find customer churn facts. | The features that are used were so proper if these features were selected to obtain any firm customer churn the growth will take place. | Artificial intelligence and machine learning are not used. | This can be implemented using artificial intelligence predictive models. |