| The direction of professional journalism (communication) that should be “redefined” in the 21st century | 1 | 2 | 3 | 4 | 5 | 99 | M |
| a. More about social responsibility and less about earning money | 1 |
| 4 | 9 | 19 | 4 | 7.4 |
| b. More about ordinary people and less about the ruling elites | 1 | 1 | 7 | 11 | 13 | 4 | 6.16 |
| c. More about long term issues and less about the events of the day | 1 | 2 | 9 | 13 | 8 | 4 | 6.16 |
| d. More about solutions and less about problems | 1 | 1 | 7 | 9 | 14 | 5 | 6.16 |
| e. More about consensus and less about conflict | 1 |
| 7 | 12 | 12 | 5 | 7.4 |
| f. More about what’s next and less about what happened | 3 | 1 | 9 | 14 | 7 | 5 | 6.5 |
| g. More about interacting with audiences and less about one-way sending | 1 | 1 | 3 | 11 | 16 | 5 | 6.16 |
| h. More about getting the whole story and less about trying to be first | 1 |
| 2 | 12 | 17 | 5 | 7.4 |
| i. More about successes and less about failures |
| 2 | 13 | 11 | 6 | 5 | 7.4 |
| j. More about renewing journalistic content and less about new technology | 4 | 4 | 11 | 10 | 3 | 5 | 6.16 |