| The Un-acceptable professional ethics among journalists (communicators) | 1 | 2 | 3 | 4 | 5 | 99 | M |
| a. Reveal confidential sources | 12 | 6 | 3 | 8 | 4 | 4 | 6.16 |
| b. Claim to be somebody else | 16 | 8 | 3 | 6 |
| 4 | 7.4 |
| c. Use hidden microphones and cameras | 14 | 4 | 9 | 5 | 1 | 4 | 6.16 |
| d. Pay people for confidential information | 14 | 5 | 6 | 6 | 2 | 4 | 6.16 |
| e. Get employed in an organization to get inside information | 16 | 3 | 8 | 5 | 1 | 4 | 6.16 |
| f. Use confidential government documents without authorization | 15 | 7 | 7 | 4 |
| 4 | 7.4 |
| g. Use personal documents without permission | 21 | 6 | 1 | 5 |
| 4 | 7.4 |
| h. Exert pressure on unwilling informants to get a story | 16 | 6 | 3 | 6 | 2 | 4 | 6.16 |
| i. Agree to protect confidentiality but not doing so | 18 | 7 | 3 | 3 | 2 | 4 | 6.16 |
| j. Use re-creations or dramatizations of news by actors without mention | 1 | 7 | 3 | 4 | 2 | 6 | 3.83 |
| k. Publish a story with unverified content | 21 | 8 |
| 2 | 2 | 4 | 7.4 |
| l. Accept money from sources | 24 | 3 | 2 | 3 |
| 5 | 7.4 |
| m. Alter photographs substantially | 22 | 3 | 2 | 4 | 1 | 5 | 6.16 |
| n. Alter quotes from sources substantially | 22 | 3 | 3 | 2 | 2 | 5 | 6.16 |
| o. Use copyrighted material without permission | 22 | 5 | 2 | 1 | 2 | 5 | 6.16 |
| p. Reveal the truth, no matter the consequences | 11 | 6 | 7 | 5 | 3 | 5 | 6.16 |