The position of journalists (communicators) in society

1

2

3

4

5

99

M

a. Be a detached observer

8

15

12

2

9.25

b. Promote social change

2

22

11

2

9.25

c. Remain strictly impartial

6

13

16

2

9.25

d. Influence public opinion

4

10

16

4

2

7.2

e. Be a neutral disseminator of information

4

5

15

15

2

8.2

f. Set the socio-political agenda

2

11

16

4

4

7.4

g. Mirror reality as it is

2

4

14

16

3

7.8

h. Report about positive developments in society

1

4

18

12

2

7.4

i. Not let personal beliefs and convictions influence reporting

1

5

13

16

3

7.6

j. Be transparent about the working process

3

13

20

2

9.5

k. Let facts speak for themselves

1

4

12

18

2

7.4

l. Monitor and scrutinize the reporting of other news media

1

1

9

17

7

2

6.16