The future importance tasks that professional journalists (communicators) should perform in the next 10 years | 1 | 2 | 3 | 4 | 5 | 99 | M |
a. Get information to the public quickly |
|
| 3 | 15 | 19 |
| 12.3 |
b. Stay away from stories that cannot be verified | 4 | 3 | 3 | 8 | 18 | 1 | 6.16 |
c. Monitor and scrutinize government |
|
| 5 | 17 | 15 |
| 12.3 |
d. Stand up for the disadvantaged | 1 | 1 | 4 | 19 | 12 |
| 7.4 |
e. Provide entertainment and relaxation |
| 4 | 18 | 12 | 3 |
| 9.25 |
f. Expose social abuses | 2 |
| 4 | 24 | 7 |
| 9.25 |
g. Make as many stories as possible each day | 1 | 2 | 14 | 17 | 1 | 2 | 6.16 |
h. Provide analysis and interpretation of current affairs | 1 | 1 | 2 | 17 | 15 | 1 | 6.16 |
i. Monitor and scrutinize business organizations | 1 |
| 10 | 18 | 6 | 2 | 7.4 |
j. Give ordinary people a chance to express their views | 1 |
| 5 | 17 | 14 |
| 9.25 |
k. Concentrate on news that will sell | 3 | 10 | 6 | 13 | 3 | 2 | 6.16 |
l. Provide information that people need to make political decisions |
| 1 | 6 | 16 | 14 |
| 9.25 |
m. Concentrate on bringing the latest news | 2 | 1 | 8 | 17 | 8 | 1 | 6.16 |
n. Provide in-depth background information |
| 1 | 3 | 16 | 16 | 1 | 7.4 |
o. Monitor and scrutinize civil society organizations |
|
| 4 | 21 | 11 | 1 | 9.25 |
p. Motivate people to get socially involved |
| 1 | 5 | 18 | 13 |
| 9.25 |
q. Treat the public as consumers rather than citizens | 9 | 7 | 6 | 11 | 2 | 2 | 6.16 |
r. Point people toward possible solutions for societal problems |
|
| 3 | 20 | 13 | 1 | 9.25 |