S/No.

Adequate Marketing Information

Mean _ χ

Std Dev s

1

A lot of effort is spent on measuring the cost-effectiveness of diverse marketing expenditures

4.00

0.000

2

The management of the hotel knows the potential of sales and profitability of the diverse segments of the market.

4.96

0.141

3

Quality information is received by management to conduct effective marketing.

4.45

0.500