S/No.

Customer Philosophy

Mean _ χ

Std Dev s

1

The management of the hotel promotes communication through word of mouth, customer orientation and placement of importance on business image.

3.46

1.100

2

The hotel management recognizes that to design or provide products/services is vital to serve needs and wants of customer and create diverse strategies for the diverse market segments.

2.27

0.867

3

In planning its organization, management takes note of its customers, suppliers, competitors, and its working environment.

3.02

1.178

4

Management recognizes the dominance of the market situation and customers’ needs and wants to shape their plans and processes.

2.18

0.734