Factors/Items

FL

CR

Cronbach’s α

AVE

Diversified folk activities

9. Many performances in the incense troupe and the array head.

0.76

0.86

0.82

0.59

8. Many folk festivals.

0.76

10. Rich historical buildings (such as temples and ancient houses).

0.75

7. Religious customs are strong.

0.73

11. It has rich folk cultural relics.

0.69

6. There are many pilgrims praying and praying.

0.66

Famous cultural relics

2. Wooden crafts are well known in Taiwan.

0.76

0.83

0.82

0.52

5. It has a simple traditional town scenery.

0.70

1. There is a well-known national first-class historic site—Longshan temple.

0.63

3. The well-known old street settlement remains intact.

0.69

4. The place is well-known in Taiwan.

0.71

Special famous snacks

18. Local snacks make people feel nostalgic.

0.85

19. Lugang steamed stuffed bun is delicious and well-known in Taiwan.

0.79

0.85

0.74

0.65

17. Traditional tea and snacks have local characteristics.

0.79

The handicraft is well known

15. Incense making is well known in Taiwan.

0.75

16. The tin art of hand carving is well known in Taiwan.

0.78

0.86

0.79

0.64

21. Traditional carpentry is well known.

0.73

20. Folk arts are well known in Taiwan.

0.76

22. The traditional folk arts are well preserved.

0.69

Mazu is famous

13. It has the famous Mazu temple.

0.82

0.81

0.70

0.62

12. Local Mazu is very effective.

0.77

14. There are a lot of pilgrims to Mazu temple in Lugang.

0.71