| Scale | Degree of preference | Explanation | |
| 1 | Equal importance | Contribution to objective is equal | |
| 3 | Moderate importance | Attribute is slightly favored over another | |
| 5 | Strong importance | Attribute is strongly favored over another | |
| 7 | Very strong importance | Attribute is very strongly favored over another | |
| 9 | Extreme importance | Evidence favoring one attribute is of the highest possible order of affirmation | |
| 2, 4, 6, 8 | Intermediate values | When compromise is needed | |