Four Dimensions	Components	Brief Analysis
Products or Services	Value Proposition	The “Policy + Entity” mode provides the health services by connecting insurance products and old-age care communities.
Marketing Strategy	Customer Segmentation	It aims mainly at old people with higher requirements for the old-age quality.
	Channel Access	The channel is mainly uses the business outlets and agents to sell.
	Customer Relationships	Social reputation and providing pension consultants for the elderly are used to maintain customer relationships.
Resource Management	Core Resources	Steady insurance funds and pension community entities provide a material basis for the stable operation of the aged community.
	Key Businesses	It mainly sells insurance products linked to the old-age care communities, and offers diversified care services and professional medical services.
	Important Partnerships	Networks of partnerships with well-known medical institutions has been established to provide advanced medical treatment for the aged community.
Financial Ability	Cost Structure	It is mainly composed of fixed cost (equipment maintenance, salary) and variable cost (operation management).
Financial Ability	Revenue Sources	It is from the fees of the purchasing insurance, service fee, and the rental fee of the property.