|
| You tube | Sales Growth | Market Share | Profitability | ||
| Spearman’s rho | YouTube | Correlation Coefficient | 1.000 | 0.870** | 0.490** | 0.753** |
| Sig. (2-tailed) |
| 0.000 | 0.000 | 0.000 | ||
| N | 143 | 143 | 143 | 143 | ||
| Sales Growth | Correlation Coefficient | 0.870** | 1.000 | 0.494** | 0.767** | |
| Sig. (2-tailed) | 0.000 |
| 0.000 | 0.000 | ||
| N | 143 | 143 | 143 | 143 | ||
| Market Share | Correlation Coefficient | 0.490** | 0.494** | 1.000 | 0.203* | |
| Sig. (2-tailed) | 0.000 | 0.000 |
| 0.015 | ||
| N | 143 | 143 | 143 | 143 | ||
| Profitability | Correlation Coefficient | 0.753** | 0.767** | 0.203* | 1.000 | |
| Sig. (2-tailed) | 0.000 | 0.000 | 0.015 |
| ||
| N | 143 | 143 | 143 | 143 | ||