| Correlation Matrix for the Relationship between Twitter and the Measures Business Success | ||||||
|
| | Sales Growth | Market Share | Profitability | ||
| Spearman’s rho | | Correlation Coefficient | 1.000 | 0.873** | 0.379** | 0.789** |
| Sig. (2-tailed) |
| 0.000 | 0.000 | 0.000 | ||
| N | 143 | 143 | 143 | 143 | ||
| Sales Growth | Correlation Coefficient | 0.873** | 1.000 | 0.494** | 0.767** | |
| Sig. (2-tailed) | 0.000 |
| 0.000 | 0.000 | ||
| N | 143 | 143 | 143 | 143 | ||
| Market Share | Correlation Coefficient | 0.379** | 0.494** | 1.000 | 0.203* | |
| Sig. (2-tailed) | 0.000 | 0.000 |
| 0.015 | ||
| N | 143 | 143 | 143 | 143 | ||
| Profitability | Correlation Coefficient | 0.789** | 0.767** | 0.203* | 1.000 | |
| Sig. (2-tailed) | 0.000 | 0.000 | 0.015 |
| ||
| N | 143 | 143 | 143 | 143 | ||