Variables	Dimensions	Items
Customer Interaction	joint organization	In order to guide development of project, we establish relevant rules and procedures with customer
		In order to deal with common problems, we establish relevant rules and procedures with customer
		In order to promote development of project, we comply with relevant rules and procedures with customer
	joint decision making	Important issues are discussed by core members sent by us and customer
		There are fixed processes and mechanisms to help us reach a consensus with customer
		When there are differences between two sides, we will negotiate with customer to resolve
	resource sharing	During development of project, our company and customer often communicate technology that each other grasp
		During development of project, our company and customer often communicate information that each other grasp
		When necessary, our company and customer will provide external social resources for each other
	task collaboration	Our company and customer will do our best to contribute to project more effectively
		Our company and customer will do our best to help and support each other’s work
		Customer’s work is an important part of the whole development effort
Social Capital	longitudinal relationship	Our company maintains a good relationship with user
	longitudinal relationship	Our company maintains a good relationship with supplier
	horizontal relationship	Our company maintains a good relationship with competitor
	horizontal relationship	Our company maintains a good relationship with other companies
	social relationship	Our company maintains a good relationship with universities and research institutions
		Our company maintains a good relationship with intermediary organizations
		Our company maintains a good relationship with government departments
		Our company maintains a good relationship with industry association
		Our company maintains a good relationship with financial institutions
		Our company maintains a good relationship with risk investment institutions
New Service Development Performance	financial performance	Market profits of service products we develop together with customer achieve or exceed expected target
		Market rates of return on investment of service products we develop together with customer achieve or exceed expected target
		Service products we develop together with customer achieve or exceed expected target of market sales
	market performance	Completion speed of activities we develop together with customer is faster than industry average
		Service products we develop together with customer occupy a relatively large market share in the industry
		Service products we develop together with customer enhance competitiveness of the industry
	customer performance	Service products we provide are more satisfying to customer than industry competitors
	customer performance	Customer loyalty to our company’s service products is very high