Hypothesis | Hypothesis test path | Standardized Path Coefficient | P-value | Corresponding Hypothesis | Results |
1 | Goal Impediment→Negative Experience | 0.425 | 0.000*** | H1a | Support |
2 | Goal Impediment→Advertising Avoidance | 0.345 | 0.000*** | H1b | Support |
3 | Perceived Personalization→Negative Experience | −0.356 | 0.000*** | H2a | Support |
4 | Perceived Personalization→Advertising Avoidance | −0.299 | 0.000*** | H2b | Support |
5 | Privacy Concern→Negative Experience | 0.133 | 0.058 | H3a | Not Support |
6 | Privacy Concern→Advertising Avoidance | 0.286 | 0.000*** | H3b | Support |
7 | Negative Experience→Advertising Avoidance | 0.384 | 0.000*** | H4 | Support |