| Variables | Goal Impediment | Perceived Personalization | Privacy Concern | Negative Experience | Advertising Avoidance |
| Goal Impediment | 0.775 |
|
|
|
|
| Perceived Personalization | 0.644 | 0.849 |
|
|
|
| Privacy Concern | 0.641 | 0.771 | 0.753 |
|
|
| Negative Experience | −0.614 | −0.919 | −0.959 | 0.756 |
|
| Advertising Avoidance | −0.132 | 0.055 | 0.602 | −0.341 | 0.837 |