Factors | Items | Factor loadings | Cronbach’s Alpha | Composite reliability | AVE |
Perceived risk | PER1 | 0.774 | 0.837 | 0.8357 | 0.629 |
PER2 | 0.799 | ||||
PER3 | 0.806 | ||||
Perceived cost | PEC1 | 0.895 | 0.844 | 0.8525 | 0.6634 |
PEC2 | 0.888 | ||||
PEC3 | 0.633 | ||||
Social commerce trust | TRU_SC1 | 0.736 | 0.839 | 0.8421 | 0.6408 |
TRU_SC2 | 0.807 | ||||
TRU_SC3 | 0.854 | ||||
Electronic commerce trust | TRU_EC1 | 0.869 | 0.856 | 0.856 | 0.7482 |
TRU_EC2 | 0.861 | ||||
Relative advantage | REA1 | 0.859 | 0.885 | 0.8878 | 0.7255 |
REA2 | 0.89 | ||||
REA3 | 0.804 | ||||
Compatibility | COM1 | 0.771 | 0.743 | 0.7275 | 0.5718 |
COM2 | 0.741 | ||||
Result demonstrability | RED1 | 0.784 | 0.873 | 0.8684 | 0.6877 |
RED2 | 0.853 | ||||
RED3 | 0.849 | ||||
Intention of use | IU1 | 0.759 | 0.8 | 0.7972 | 0.5672 |
IU2 | 0.768 | ||||
IU3 | 0.732 |