Factors

Items

Factor loadings

Cronbach’s Alpha

Composite reliability

AVE

Perceived risk

PER1

0.774

0.837

0.8357

0.629

PER2

0.799

PER3

0.806

Perceived cost

PEC1

0.895

0.844

0.8525

0.6634

PEC2

0.888

PEC3

0.633

Social commerce

trust

TRU_SC1

0.736

0.839

0.8421

0.6408

TRU_SC2

0.807

TRU_SC3

0.854

Electronic commerce

trust

TRU_EC1

0.869

0.856

0.856

0.7482

TRU_EC2

0.861

Relative advantage

REA1

0.859

0.885

0.8878

0.7255

REA2

0.89

REA3

0.804

Compatibility

COM1

0.771

0.743

0.7275

0.5718

COM2

0.741

Result demonstrability

RED1

0.784

0.873

0.8684

0.6877

RED2

0.853

RED3

0.849

Intention of use

IU1

0.759

0.8

0.7972

0.5672

IU2

0.768

IU3

0.732