Constructs

Questionnaire

Source

Perceived

risk

There may be a risk of disclosing personal information on a social commerce site

Shwadhin Sharma, Robert E. Crossler (2014)

There may be a risk of sharing personal shopping information on a social commerce site

There are risks for believing in web reviews and recommendations of a social commerce website.

Perceived

cost

I may have to spend more time buying products by using social commerce.

I may have to spend more energy buying products by using social commerce.

I may have to spend more money buying products by using social commerce.

Social commerce trust

The social commerce website seems to be worthy of trust.

Sanghyun Kim, Hyunsun Park (2013)

The social commerce website understands my interests and demand.

The information provided by the social commerce website is worthy of trust.

Electronic commerce trust

Electronic commerce is worthy of trust.

McKnight (2002)

Electronic commerce is reliable.

I often go shopping online.

Relative advantage

Social commerce has more advantages, which helps to shop online.

Yao Bin Lu, Shuiqing Yang, Patrick Y. K. Dhau (2011)

Social commerce has more advantages, which makes shopping moreefficient

Social commerce has more advantages, which helps to communicate with friends

Compatibility

The function of social commerce and electronic commerce is compatible.

Social commerce and e-commerce have the similar form of shopping.

I am accustomed to using social commerce shopping

Result

demonstrability

After joining the social community of a web store, my friends’ shopping information is conducive to my shopping

After joining the social community of a web store, my friends’ comments on products is conducive to my shopping

After joining the social community of a web store, my friends’ recommendation on products is conducive to my shopping

Intention of use

If a product is recommended by my social network friends, I would like to buy it online.

Celeste See-Pui Ng (2013)

During online shopping, I would like to accept recommendation and evaluation of products from my social network friends

I would like to share my shopping experience and information to my social network friends