| Constructs | Questionnaire | Source |
| Perceived risk | There may be a risk of disclosing personal information on a social commerce site | Shwadhin Sharma, Robert E. Crossler (2014) |
| There may be a risk of sharing personal shopping information on a social commerce site | ||
| There are risks for believing in web reviews and recommendations of a social commerce website. | ||
| Perceived cost | I may have to spend more time buying products by using social commerce. | |
| I may have to spend more energy buying products by using social commerce. | ||
| I may have to spend more money buying products by using social commerce. | ||
| Social commerce trust | The social commerce website seems to be worthy of trust. | Sanghyun Kim, Hyunsun Park (2013) |
| The social commerce website understands my interests and demand. | ||
| The information provided by the social commerce website is worthy of trust. | ||
| Electronic commerce trust | Electronic commerce is worthy of trust. | McKnight (2002) |
| Electronic commerce is reliable. | ||
| I often go shopping online. | ||
| Relative advantage | Social commerce has more advantages, which helps to shop online. | Yao Bin Lu, Shuiqing Yang, Patrick Y. K. Dhau (2011) |
| Social commerce has more advantages, which makes shopping moreefficient | ||
| Social commerce has more advantages, which helps to communicate with friends | ||
| Compatibility | The function of social commerce and electronic commerce is compatible. | |
| Social commerce and e-commerce have the similar form of shopping. | ||
| I am accustomed to using social commerce shopping | ||
| Result demonstrability | After joining the social community of a web store, my friends’ shopping information is conducive to my shopping | |
| After joining the social community of a web store, my friends’ comments on products is conducive to my shopping | ||
| After joining the social community of a web store, my friends’ recommendation on products is conducive to my shopping | ||
| Intention of use | If a product is recommended by my social network friends, I would like to buy it online. | Celeste See-Pui Ng (2013) |
| During online shopping, I would like to accept recommendation and evaluation of products from my social network friends | ||
| I would like to share my shopping experience and information to my social network friends |