| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Gender | 1 | 0.014 | −0.065 | −0.105 | −0.046 | −0.069 | −0.041 | 0.009 |
Age | 0.014 | 1 | 0.075** | −0.078 | −0.082 | 0.054 | −0.011 | 0.071* |
Education | −0.065 | 0.075** | 1 | −0.098 | 0.041 | −0.001 | −0.090 | 0.032 |
Checking or posting advertisements | −0.105 | −0.078 | −0.098 | 1 | 0.216** | 0.073 | 0.410** | 0.266** |
Location based services | −0.046 | −0.082 | 0.041 | 0.216** | 1 | 0.256** | 0.251** | 0.191** |
Mobile banking | −0.069 | 0.054 | −0.001 | 0.073 | 0.256** | 1 | 0.521** | 0.290** |
Entertainment purpose | −0.041 | −0.011 | −0.090 | 0.410** | 0.251** | 0.521** | 1 | 0.422** |
Purchasing products/services | 0.009 | 0.071* | 0.032 | 0.266** | 0.191** | 0.290** | 0.422** | 1 |