Brands

Standard Partial Regression Coefficient

Adjusted R²

β_DO

β_CG

β_CD

β_QE

Food

GODIVA

0.243

^***

0.017

0.275

^***

0.184

^***

0.357

^***

TORAYA

0.221

^***

0.120

^**

0.246

^***

0.142

^**

0.339

^***

DOM PERIGNON

0.436

^***

0.075

0.172

^***

0.015

0.361

^***

Car

FERRARI

0.465

^***

0.053

0.175

^***

−0.043

0.336

^***

ROLLS-ROYCE

0.504

^***

0.026

0.067

0.021

0.307

^***

PORSCHE

0.563

^***

0.016

0.105

^*

0.003

0.401

^***