Category

Survey SUBJECTS

Mass

Luxury

t

Mass

Luxury

Mean

SD

Mean

SD

Food

MEIJI

GODIVA

2.56

1.306

5.45

1.208

−39.597

^***

IMURAYA

TORAYA

2.70

1.308

5.16

1.296

−33.514

^***

SUNTORY

DOM PERIGNON

2.80

1.254

6.03

1.144

−43.118

^***

Car

TOYOTA

FERRARI

3.61

1.446

6.52

1.027

−37.064

^***

TOYOTA

ROLLS-ROYCE

3.61

1.446

6.57

0.991

−37.409

^***

TOYOTA

PORSCHE

3.61

1.446

6.32

1.138

−34.088

^***