| Authors | Conspicuousness | Uniqueness | Quality | Extend-self | Hedonism | Other |
| Veblen [7] | Conspicuous consumption Pecuniary emulation Status & Wealth | Invidious comparison Dintinction | Fashion | Bourgeois Upper-class | Leisure class Pleasure | |
| Leibenstein [8] | Veblen effect | Snob effect | Bandwagon effect | |||
| Mason [13] [14] | Conspicuous consumption Status seeking | Scarcity value | Aesthetic quality | Dinsinction Comformity Achievement | ||
| Bearden & Etzel [15] | Conspicuous | Exclusivity | Publicly consumed | Privately consumed | ||
| Rossiter & Percy [16] | High involvement Conspicuous brand | Social approval Search audience Personal recognition | Sensory gratification | |||
| Sugimoto [1] | Meliority | Self-expression Anticonformity | Quality evaluation | Avoiding deviation News hook | Avoiding cognitive dissonance | |
| Richins [17] | Conspicious Socially visible Expensive Status concern | Success Achivement Expression of the self Stereotypes | Happiness Hedonic potential Pleasure | |||
| Dubois & Laurent [18] | Very expensive Elitism | Few people Distinguish Snob | Better quality Non mass-produced | Imitate rich Reveal who you are Refined people | Happiness Hedonic potential Pleasure | |
| Pantzalis [19] | Setting high prices Status symbol | Exclusivity Uniqueness Selectively Accessible Limited supply Scarce for all others | Aspirational groups Imitation | |||
| Dubois & Paternault [20] | Expensiveness | Exclusive clientele Scarcity | Extreme quality Craftmanship | Hedonic experience Aesthetic appeal | Rituals Usefulness | |
| Wong & Ahuvia [21] | Conspicuous Wealth & social class Expensive & ostentations Materialism | Conformity versus distinction | Brand manufacture Country of origin | Public appearances Self-concept Personal success Reputation of family | Hedonic value Pleasure experience | Gift giving |
| Dubois et al. [10] | Elitism | Demosratization | Distance | |||
| Kumagai [11] | Celebrity | Quality | Symbolicalness | |||
| Miura [12] | Norm consciousness Conformity |