| Categories of analysis | Number of respondents that cited |
| Persuasion of the end consumer | 3 |
| Lack of incentives from the government | 3 |
| Lack of knowledge of the topic | 2 |
| Lack of engagement of the leadership | 1 |
| Higher costs | 1 |
| Legislation | 1 |
| The culture of the Brazilian people | 1 |
| The industry’s culture | 1 |