| Player | Number of respondents that cited |
| The Government | 4 |
| Clients | 3 |
| Real estate developers | 3 |
| The company itself | 3 |
| Leadership | 2 |
| Other companies in the industry | 2 |
| Employees | 2 |
| Society | 2 |
| Multinationals from other industries | 1 |
| Entrepreneurs | 1 |
| NGOs | 1 |