Factor

Item

Chinese movie

US movie

Gap

Moral education

Mental harvest

Mind purification

Inspiration

3.11

2.85

3.50

4.97

4.73

3.76

1.86

1.88

0.26

Plot

Unexpectedness

Logic

Fascination

2.72

3.27

3.32

4.47

4.75

4.64

1.76

1.48

1.32

Satisfaction of curiosity

Truth revelation

Sensitive topics

Information acquisition

2.34

2.35

3.55

4.72

4.44

4.42

2.38

2.09

0.87

Entertainment

Spiritual enjoyment

Relaxation

Emotional appeal

3.73

3.73

4.20

4.23

4.21

3.98

0.50

0.48

−0.22

Reputation

Representative

Friends’ praise

Social debate

3.83

3.15

3.71

5.23

4.99

3.85

1.41

1.85

0.15

Mean

3.29

4.49

1.20