Model | Unst | Unst Coefficients | Std Coefficients | T | Sig | Collinearity Statistics |
B | Std. error | Beta |
|
| VIF | |
(Constant) | .179 | .177 |
| 1.035 | .347 |
|
Contest on social media | .344 | .056 | .362 | 6.563 | .000 | 2.118 |
Content type | .055 | .037 | .053 | 1.316 | .135 | 1.236 |
Coupon | .559 | .059 | .603 | 9.461 | .000 | 2.137 |