Model

Unst

Unst Coefficients

Std Coefficients

T

Sig

Collinearity Statistics

B

Std. error

Beta

VIF

(Constant)

.179

.177

1.035

.347

Contest on social media

.344

.056

.362

6.563

.000

2.118

Content type

.055

.037

.053

1.316

.135

1.236

Coupon

.559

.059

.603

9.461

.000

2.137