Variable | Impulse buying | |||||
Model 1 | Model 2 | Model 3 | Model 4 | Model 5 | Model 6 | |
Gender | 0.011 | 0.001 | −0.018 | 0.011 | 0.002 | 0.002 |
Age | −0.034 | −0.030 | −0.042 | −0.034 | −0.040 | −0.039 |
Education | 0.015 | 0.033 | 0.063 | 0.015 | 0.052 | 0.060 |
Monthly disposable income | 0.009 | 0.077 | 0.098 | 0.009 | 0.063 | 0.076 |
Information interaction |
| 0.573*** | 0.596*** |
| 0.576*** | 0.550*** |
Interdependent self-construal |
| 0.064 | 0.089 |
|
|
|
Information interaction*Interdependent self-construal |
|
| 0.292*** |
|
|
|
Independent self-construal |
|
|
|
| 0.052 | 0.054 |
Information interaction*Independent self-construal |
|
|
|
|
| −0.225*** |
R² | 0.002 | 0.342 | 0.424 | 0.002 | 0.341 | 0.391 |
ΔR² | 0.002 | 0.340*** | 0.082*** | 0.002 | 0.339*** | 0.05*** |
F | 0.128 | 26.418*** | 31.983*** | 0.128 | 26.297*** | 27.845*** |