| Variable | Impulse buying | |
| Model 1 | Model 2 | |
| Gender | 0.011 | 0.019 |
| Age | −0.034 | −0.023 |
| Education | 0.015 | 0.042 |
| Monthly disposable income | 0.009 | 0.049 |
| Human-machine interaction |
| 0.290*** |
| Information interaction |
| 0.334*** |
| Interpersonal interaction |
| 0.219*** |
| R2 | 0.002 | 0.466 |
| ΔR2 | 0.002 | 0.034*** |
| F | 0.128 | 37.825*** |