| Fast food brand | X1 brand cognitions | X2 attitude toward the ad | X3 attitude toward the brand |
| McDonald’s | 18.248% | 39.558% | 42.217% |
| FastyJu | 3.164% | 52.341% | 32.696% |
| Tinar | −6.849% | 54.870% | 43.811% |