Fast food brand

Model parameters and estimators

Coefficient of determination

McDonald’s

−0.136 (insignificant)

0.134 (0.221)

0.400 (0.000)

0.334 (0.000)

0.568 (0.000)

FastyJu

0.018 (insignificant)

−0.027 (0.722)

0.524 (0.000)

0.257 (0.002)

0.475 (0.000)

Tinar

0.054 (insignificant)

0.222 (0.014)

0.602 (0.000)

0.259 (0.000)

0.557 (0.000)