S/N

Construct

M

SD

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

1

Sex

1

0.079

0.068

0.021

0.003

0.059

0.040

0.047

0.039

0.018

0.034

0.014

0.049

0.004

−0.031

2

Age

1

0.039

0.053

0.043

0.034

0.025

0.056

0.013

0.055

0.007

−0.078

0.025

0.026

0.051

3

Income level

1

0.104

−0.153^*

0.009

0.181^**

0.094

0.047

0.213^*

0.237^**

0.113

−0.049

0.125^*

−0.044

4

Educational level

1

0.022

0.025

0.013

0.025

0.043

0.039

0.010

0.031

0.030

−0.075

0.012

5

Name and meaning of fabric play an important role^d

3.64

1.148

1

0.812^**

0.490^**

0.863^**

0.903^**

0.837^**

0.276^**

0.777^**

0.645^**

0.396^**

0.746^**

6

I will buy fabric with name at the expense of my social status^d

3.45

1.224

1

0.552^**

0.691^**

0.780^**

0.675^**

0.319^**

0.605^**

0.571^**

0.293^**

0.599^**

7

I always buy Ghanaian fabric associated with names and meaning regardless of my associations^d

2.91

1.327

1

0.433^**

0.452^**

0.382^**

0.718^**

0.373^**

0.344^**

0.228^**

0.396^**

8

Regardless of my lifestyle I will patronise Ghanaian fabrics with name and meaning^d

3.53

1.245

1

0.812^**

0.893^**

0.203^**

0.892^**

0.734^**

0.444^**

0.783^**

9

Irrespective of peer pressure l have strong purchasing choice for fabric associated with names^d

3.58

1.177

1

0.790^**

0.262^**

0.729^**

0.622^**

0.373^**

0.711^**

10

I attach much value to fabric names and meaning^d

3.65

1.158

0.285^**

0.818^**

0.272^**

0.247^**

0.218^**

0.306^**

11

I am very much emotional about fabrics associated with names and meaning^d

2.66

1.218

1

0.180^**

0.156^**

0.189^**

0.209^**

12

I feel comfortable with the usage of fabrics associated with name^d

3.57

1.183

1

0.707^**

0.418^**

0.789^**

13

I prefer patronizing fabric associated with names than fabrics with no name^d

3.45

1.271

1

0.322^**

0.687^**

14

I always close my mind and rigid in accepting fabrics without names^d

2.62

1.327

1

0.446^**

15

I feel proud anytime I purchase fabric associated with names and meaning^d

3.49

1.239

1

Average Score

3.32

1.22