Derivative

Purchasing experience

Significant items

(p < 0.05 and above)

A

(n = 96)

B

(n = 96)

C

(n = 96)

Yes (n = 61)

No

(n = 35)

1. Pay attention to external characteristics

2.92

3.92

3.91

3.59

3.56

Derivative

2. Good sensory experience

3.04

3.00

4.01

3.38

3.30

Derivative

3. Special emotional experience

2.97

2.70

3.89

3.33

2.92

Derivatives, buying experience, derivatives * buying experience

4. Smooth use process

3.32

3.43

3.94

3.64

3.42

Derivative

5. Considering usability

3.14

2.90

3.56

3.12

3.33

Derivative

6. Satisfied with the use

3.08

2.64

3.72

3.16

3.12

Derivative

7. Contain intangible spirit

2.96

2.67

3.82

3.23

3.01

Derivative

8. A particular ceremony or custom

3.01

2.88

3.65

3.19

3.16

Derivatives

9. Understand artistic conception and thought

2.96

2.93

3.71

3.18

3.23

Derivative