| Derivative | Educational Background | Significant items (p < 0.05 and above) | |||
A (n = 96) | B (n = 96) | C (n = 96) | Design (n = 59) | Non-design (n = 37) | ||
1. Pay attention to external characteristics | 2.92 | 3.92 | 3.91 | 3.63 | 3.50 | Derivative |
2. Good sensory experience | 3.04 | 3.00 | 4.01 | 3.32 | 3.41 | Derivative |
3. Special emotional experience | 2.97 | 2.70 | 3.89 | 3.07 | 3.37 | Derivatives |
4. Smooth use process | 3.32 | 3.43 | 3.94 | 3.49 | 3.68 | Derivative |
5. Considering usability | 3.14 | 2.90 | 3.56 | 3.10 | 3.35 | Derivative |
6. Satisfied with the use | 3.08 | 2.64 | 3.72 | 3.06 | 3.28 | Derivative |
7. Contain intangible spirit | 2.96 | 2.67 | 3.82 | 3.06 | 3.29 | Derivative |
8. A particular ceremony or custom | 3.01 | 2.88 | 3.65 | 3.10 | 3.31 | Derivatives, Derivatives * Educational background |
9. Understand artistic conception and thought | 2.96 | 2.93 | 3.71 | 3.11 | 3.33 | Derivative |