| Derivative | Gender | Significant items (p < 0.05) | |||
A (n = 96) | B (n = 96) | C (n = 96) | Male (n = 57) | Female (n = 39) | ||
1. Pay attention to external characteristics | 2.92 | 3.92 | 3.91 | 3.57 | 3.60 | Derivative |
2. Good sensory experience | 3.04 | 3.00 | 4.01 | 3.46 | 3.20 | Derivative |
3. Special emotional experience | 2.97 | 2.70 | 3.89 | 3.35 | 2.94 | Derivatives, Gender |
4. Smooth use process | 3.32 | 3.43 | 3.94 | 3.67 | 3.41 | Derivative |
3. Considering usability | 3.14 | 2.90 | 3.56 | 3.21 | 3.18 | Derivative |
4. Satisfied with the use | 3.08 | 2.64 | 3.72 | 3.22 | 3.04 | Derivative |
5. Contain intangible spirit | 2.96 | 2.67 | 3.82 | 3.25 | 3.01 | Derivative |
6. A particular ceremony or custom | 3.01 | 2.88 | 3.65 | 3.26 | 3.06 | Derivative |
7. Understand artistic conception and thought | 2.96 | 2.93 | 3.71 | 3.29 | 3.06 | Derivative |