| Item | Pearson Correlation coefficient (education * items) |
| The attraction of historical relic | .101* |
| Beautiful surrounding scenery | −.073 |
| Detailed brochure and information | .033 |
| Traditional craftsmanship | −.035 |
| Boluo Chicken with new material which losing original characteristics | .079 |
| Boluo dumpling | .060 |
| Particular performance | −.015 |
| Atmosphere | −.020 |
| Commercialization | −.022 |
| The understanding of history and legend | .002 |
| Religion and spirit | −.141** |
| Title of intangible culture heritage | −.095* |
| Willingness to revisit next year | −.173** |