| Concept | Example | % |
| Communication styles | “Language level during meetings” | 62.5 |
| Context | “Lacking knowledge for expected behaviors in the culture (the knowledge for cultural script” | 22.9 |
| Attitudes | “Different attitude toward meeting” | 18.75 |
| Other | “It is hard for the employee to fit in new culture. He might feel culture shock now” | 12.5 |