Latent Constructs | CR | AVEs | PV | RI | BT | BC | BI |
Perceived Value (PV) | .793 | .500 | .707** |
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Repurchase Intentions (RI) | .811 | .589 | .355 | .767** |
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Brand Trust (BT) | .810 | .590 | .559 | .320 | .768** |
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Brand Credibility (BC) | .791 | .561 | .236 | .231 | .265 | .749** |
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Brand Image (BI) | .675 | .510 | .346 | .190 | .095 | .292 | .714** |