Scale Items

Factor

1

2

3

4

5

6

7

8

PEV3

X gives me a sense of joy

.773

PEV2

X gives me pleasure

.649

PEV1

X makes me feel good

.539

PEV4

X makes me want to buy it.

.506

PPV2

X offers value for money

.951

PPV4

X is economical

.876

PPV1

X is reasonably priced

.828

PPV3

X is worth the price

.751

BC2

X delivers what it promises

.739

BC4

X`s product claims are believable

.734

BC1

X has a name you can trust

.686

BC5

Over time, my experiences with X had led me to expect it to keep its promises.

.673

BC3

X has the ability to deliver what it promises

.620

PFV1

X has consistent quality

.831

PFV3

X is well-made

.825

PFV2

X performs consistently

.805

PFV4

X is very reliable

.767

RPI2

I intend to keep buying more of X in the future

.732

RPI3

I will buy X the next time

.725

RPI1

I would consider X as my first choice when buying herbal medicine

.698

RPI4

Overall, I buy X most often

.652

PSV2

X would give me social approval

.798

PSV3

X would improve the way people think about me

.635

PSV1

X would help me feel acceptable

.555

PSV4

X would create a good relationship between me and my friends

.437

BT4

This is an honest brand

.688

BT2

I rely on X to solve my problems

.682

BT1

I trust X

.676

BT3

X is safe

.634

BI2

I can quickly recall the symbol or logo of X

.623

BI3

I like the image of X in the marketplace

.606

BI1

X is different from its competing brands

.412

Coefficient Alpha

.857

.925

.853

.909

.851

.791

.851

.734

Eigenvalues

10.54

3.33

2.54

1.93

1.65

1.39

1.17

1.01

Percentage of Variance Explained

31.93

10.10

7.71

5.86

5.01

4.22

3.55

3.06

Percentage of Total Variance Explained = 71.44

KMO = .862; Bartlett’s Test of Sphericity: X2 = 4824.24; DF = 528; p = .000