Scale Items | Factor | ||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
PEV3 | X gives me a sense of joy | .773 |
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PEV2 | X gives me pleasure | .649 |
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PEV1 | X makes me feel good | .539 |
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PEV4 | X makes me want to buy it. | .506 |
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PPV2 | X offers value for money |
| .951 |
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PPV4 | X is economical |
| .876 |
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PPV1 | X is reasonably priced |
| .828 |
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PPV3 | X is worth the price |
| .751 |
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BC2 | X delivers what it promises |
|
| .739 |
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BC4 | X`s product claims are believable |
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| .734 |
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BC1 | X has a name you can trust |
|
| .686 |
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BC5 | Over time, my experiences with X had led me to expect it to keep its promises. |
|
| .673 |
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BC3 | X has the ability to deliver what it promises |
|
| .620 |
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PFV1 | X has consistent quality |
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| .831 |
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PFV3 | X is well-made |
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| .825 |
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PFV2 | X performs consistently |
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| .805 |
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PFV4 | X is very reliable |
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| .767 |
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RPI2 | I intend to keep buying more of X in the future |
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| .732 |
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RPI3 | I will buy X the next time |
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| .725 |
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RPI1 | I would consider X as my first choice when buying herbal medicine |
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| .698 |
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RPI4 | Overall, I buy X most often |
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| .652 |
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PSV2 | X would give me social approval |
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| .798 |
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PSV3 | X would improve the way people think about me |
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| .635 |
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PSV1 | X would help me feel acceptable |
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| .555 |
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PSV4 | X would create a good relationship between me and my friends |
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| .437 |
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BT4 | This is an honest brand |
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| .688 |
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BT2 | I rely on X to solve my problems |
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| .682 |
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BT1 | I trust X |
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| .676 |
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BT3 | X is safe |
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|
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|
| .634 |
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BI2 | I can quickly recall the symbol or logo of X |
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|
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|
|
| .623 |
BI3 | I like the image of X in the marketplace |
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| .606 |
BI1 | X is different from its competing brands |
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|
|
| .412 |
Coefficient Alpha | .857 | .925 | .853 | .909 | .851 | .791 | .851 | .734 | |
Eigenvalues | 10.54 | 3.33 | 2.54 | 1.93 | 1.65 | 1.39 | 1.17 | 1.01 | |
Percentage of Variance Explained | 31.93 | 10.10 | 7.71 | 5.86 | 5.01 | 4.22 | 3.55 | 3.06 | |
Percentage of Total Variance Explained = 71.44 | |||||||||
KMO = .862; Bartlett’s Test of Sphericity: X2 = 4824.24; DF = 528; p = .000 |