Construct

Construct

Estimate

S. E

C.R

Probability

Informativeness

Value

.157

.090

1.746

***

Entertaiment

Value

.082

.093

.880

.379

Credibility

Value

.130

.087

1.498

***

Value

Attitude

.352

.107

3.296

***

Attitude

IB

.451

.136

3.318

***